Product Placement and MySpace

 

Product placement is not just for movies and TV shows anymore. Product placement has come to online social networks. According to the article On MySpace, Millions of Users Make ‘Friends’ With Ads article in WSJ, movie characters now have MySpace pages. They also have lots of friends.

Which movie charcters have MySpace pages? According to the article, Ricky Bobby, from the new movie “Talladega Nights” has a page:

“Ricky Bobby has 47,000 “friends,” MySpace lingo for users linked to the page. The 1,500 comments range from admiration (“You kicked butt in the race the other day. Loved when you signed my baby’s head”) to exultation (“Ricky Bobby is the Man!!”).”

Other characters with pages include:

“John Tucker, the womanizing teenager of “John Tucker Must Die,” and each of his four girlfriends have MySpace pages. (You can check John’s basketball schedule or read about Carrie’s plans for college.) So do seven of the characters from “Accepted,” a film about college students debuting this week. (Bartleby Gaines, the fictional star, lists “Fake I.D.’s” and “Monica” as his interests.) Even the creepily-quiet mascot king from the Burger King commercials has a site. (“If you’d like to be the King’s friend, he’s totally down with that,” his page introduction says.)”



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