My summer culinary adventures continue! This week is all about red bell peppers. Red bell peppers are a very versatile ingredient – fresh ones can be eaten raw, in a salad or made into a dip. Grilled ones go really well with grilled meat or with other grilled vegetables.

However, my favorite way of preparing red peppers is roasting them. When you roast red peppers, the flavor really intensifies. Roasted peppers are very versatile. You can make a roasted pepper dip to make them stand out, or you can add some roasted peppers to other dips, such as hummus.

This week we used red peppers in a salad, roasted them to use them in a red pepper hummus and used raw red peppers to dip into the hummus. Do you cook with red peppers?

And just like I usually have a weekly cooking theme, I also have a coaching theme. This week’s it seems to be coaches (and other solopreneurs) who try to educate their clients about their industry instead of educating their clients of the benefits of hiring them.

As an online business coach, I have reviewed hundreds of solopreneurs’ web sites and have visited hundreds more. What I have seen on over 70% of the web sites that solopreneurs were over-educating and under-marketing.

These web sites have educated me about a lot of things – the solopreneur’s industry, education, philosophy and ideas. Unfortunately, the web sites didn’t tell me anything about what I really wanted to know – how the solopreneur will be able to help me, the potential customer.

If your web site is over-educating and under-marketing, potential customers are going to leave without contacting you about your products and services. Discover how to keep potential customers on your web site and how to turn them into actual customers during the “How To Create A Marketing Message That Will Get You Clients” Teleseminar.

During the teleseminar I will show you how to create an effective marketing message that your customers will respond to by hiring you!

The teleseminar is only open to members of my members-only online business coaching web site, MarketingSalad.com. Learn how to become a member and attend the teleseminar for just $1 at

https://www.marketingsalad.com/marketing-message.html

Biana Babinsky

This entry was posted on Friday, August 3rd, 2007 at 4:45 pm and is filed under Internet Marketing, Internet Marketing Coaching, Solopreneurs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.