If you hate cold calling, you are not alone. Many business owners hate cold calling, but since for many business owners this is the only technique to drum up new business, business owners just keep using it.

Not anymore! Using online marketing to get clients is one of the best ways to stop using cold calling. Online marketing is all about bring your potential customers, who are already looking for what you have to offer, to your web site. Since you are starting out with online marketing, here is a three step plan to help you get started:

1. Define your target market. Before you start marketing, you need to know who you are marketing to – who your perfect customers are.

2. Create/revise your web site to make it an effective sales tool. Your customers can’t talk to you when they are surfing the web, so the only thing that can convince them to buy from you is your web site.

It is extremely important to make your web site communicate the benefits of hiring you to your potential customers.

3. Use online marketing techniques to drive your target market to your web site. Now that you know who your target market is, and have an effective web site that communicates the benefits of hiring you to your target market, you need to bring your target market in.

Use search engine optimization, newsletter publishing, article marketing and other online marketing techniques to drive your target customers to your web site.

Here is the FREE Tutorial on marketing your business: How To Market Your Coaching Business – it discusses exactly how to use online marketing techniques to stop cold calling and get clients online.

This entry was posted on Thursday, February 1st, 2007 at 4:42 pm and is filed under Internet Marketing, Internet Marketing Coaching, Search Engines, Search Engines Optimization, SEM, SEO, Solopreneurs, Target Market, Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.