I am sure you have heard that in order to create a successful service business, you must have a niche. If you don’t have a niche, you won’t be able to promote your business effectively and you won’t be able to get clients for your business.

When I just started my web design business many years ago, I didn’t have a niche. As a result, both business owners needed ecommerce web sites AND people who wanted a web site for their dog where my potential clients. I couldn’t position myself in either market, though, because I was marketing to both (and to 50 more different markets) at the same time.

Once I decided to work with ecommerce businesses (no more dog web sites for me!), I became known in my field, and started getting referrals and clients on a regular basis.

If you don’t have a niche, there are a ton of things you won’t be able to do effectively:

1. You Can’t Create Effective Marketing Materials. Effective marketing materials are all about your perfect clients and what problems you help them solve. Good marketing materials help your potential clients see how they will be transformed after working with you. In order to achieve this, your marketing materials have to be written with your niche in mind.

If you don’t have a niche, your marketing materials will be very general, and won’t appeal to your perfect clients.

2. You Can’t Use Social Networking Web Sites Effectively. I have had many heart-based service professionals tell me that they are not getting results from their social networking. And many times the problem is deeper – they cannot get results from social networking web sites, because they are not using them to connect with people in their niche. And they cannot connect with people in their niche, because they don’t know who their niche is.

If you don’t have a clearly defined niche, you won’t be able to use social networking web sites effectively.

3. You Can’t Get Clients. Here is another question that I often get from heart-based service professionals – I am willing to work with anyone, so why is it so hard to get clients?

Many service professionals think that if they want to work with everyone, then it would be easy to get clients. After all, if everyone – people on the street, everyone they meet on social networking web sites, every person who reads their blog – is their client, then it is going to be very easy to get a few more service clients.

But, the exact opposite is true. If you don’t have a niche and you are marketing to everyone, it is going to be very hard to get clients. Without a niche, you won’t be able to showcase your expertise and how you help people. When you define your niche, it will be much easier to show to people in your niche how they will benefit from working with you, and you will get many more clients as a result.

Learn how to find your perfect niche during next week’s call, How To Find Your Profitable Niche , that you can register for at https://www.marketingsalad.com/niche.html.

This entry was posted on Wednesday, February 17th, 2010 at 11:30 am and is filed under Niche Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.