While it might seem that it is easier to promote a new product (all the cool, new product buzz), there lots of different ways to promote an older product, as long as it is relevant to your target market.

When you have just created a page about the new product online, the page is brand new. This means that search engines don’t know about it, there are no incoming links to it, etc. As the web page matures, while you are (hopefully) marketing the product online, search engines index it, there are more and more incoming links to it, more people are recommending it, after buying it themselves, etc. The buzz is building on top of buzz, and more and more people are learning about your product.

But how do you start creating buzz? Which techniques should you use? Here is an article I wrote on Online Marketing Techniques To Drive Traffic You Your Web Site.

This entry was posted on Friday, August 4th, 2006 at 4:12 pm and is filed under Article Marketing, Business Blogging, Internet Marketing, Internet Marketing Coaching, Search Engines. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.