Archive for the 'Social Networking Sites' Category

Facebook Marketing: New Facebook Profiles

Tuesday, December 7th, 2010
 

Have you seen the new Facebook Profiles? Have you switched to a new Facebook profile yet? The new profile has a different layout and features things differently. It posts information about you, your job and education on the very top.

Next, there is a row with a few of your pictures posted, helping you share your interests and pictures with your friends. And then there is your regular Wall. It looks like the width of the Wall became smaller and the ads are now more visible.

Instead of the Tabs, there is now a menu on which you can click to find out more Info (this is where people can find out more about what you do, your education, and your web site address), Photos, Notes, Friends.

Web site address is not visible on the main profile page anymore. If people want to see your web site address, they will have to check out Info. This makes your Facebook Fan Page even more important, because you can still have your web site address on the main page of your Fan Page.

The “Likes” used to be displayed on the main Profile Page, but now are displayed under Info. This means that your Facebook Page will not be as visible on your Facebook Fan Page members’ profiles as it used to be.

What do you think about the new Facebook Profiles? What do you like about them?

Social Media Marketing: Building Your Social Networking Community

Thursday, November 18th, 2010
 

Here is a question I receive a lot from service professionals who want to get results with social media marketing. They want to know how to become known to many people in their target market on social media web sites such as Facebook.

You can do that by building a community on Facebook and inviting people in your target market to join you there. Here are three tips for building your social networking community on Facebook:

1. Start A Facebook Fan Page

Before you can grow your community you need to create it. And a great place to create a community on Facebook is creating a Facebook Fan Page.

If you don’t have a page on Facebook yet, start a Facebook Page For Your Business. Doing this will help you get more visibility and exposure for your business on Facebook, and will help you start building your community.

2. Invite People In Your Target Market To Join Your Facebook Page

Your community is not a community without members. So invite others to join your Facebook community.

Now the question becomes, who do you want to invite to join your Facebook community? You want to invite people who are in your target market – people who are interested in what you have to say, those who would be interested in your products and services.

3. Keep Your Community Members Interested And Engaged

The best way to build your community and to keep your members engaged in the community is by sharing information that they are interested in.

Share tips, articles and information that is of interest to people in your community and they will stay interested and engaged. And, when they are engaged, and comment on your Facebook Page, you will get more visibility for your page through their feeds. A win-win for everyone.

Discover how to invite more people to your Facebook community during the Ultimate Social Networking Teleseminar Series

How To Combat Social Networking Overwhelm

Monday, November 15th, 2010
 

Are you overwhelmed with everything you have to do on social networking web sites such as Facebook and Twitter? If you are trying to do Twitter marketing and Facebook marketing, but are having trouble with them because you are just overwhelmed with everything that needs to be done, it is time to step back, take stock and see what you REALLY must accomplish on those social networking web sites.

Here is the 3-step plan to help you do that:

1. Schedule Your Social Networking Time.

Here is a social networking tip I share with my clients: don’t spend the time that you don’t have on social networking web sites. Meaning take a look at where you spend your time, and only spend the time that you have on social networking web sites.

The best way to do that is by scheduling your social networking time. Find out how much time you can invest into social networking web sites, and put that on your schedule. When you know exactly how much time you can spend on Facebook and Twitter, you will be able to spend that time on doing social networking without being overwhelmed.

2. Get The Most Out Of Your Social Networking Time.

Now that you have scheduled your social networking time, use it effectively. Don’t do anything else during this time – don’t check your e-mail and don’t write your newsletter. Instead, spend the time on social networking and social networking only.

Update your status, schedule updates for the future, respond on social networking web sites, share useful tips, etc. Spend the time that you schedule for social networking marketing on social networking marketing. That way you will accomplish more on social networking web sites and will avoid overwhelm.

3. Automate Some Of Your Social Networking Actions.

A great way to avoid social networking overwhelm is by automating some of your social networking actions. Automation is great, because it helps you increase your social networking visibility automatically.

You can automate posting of your blog posts to social networking web sites. You can also automate posting of some of your tips to social networking web sites. Automation helps you avoid social networking overwhelm, while still staying visible on social networking web sites.

Discover how to avoid social networking overwhelm and build your list with Facebook and Twitter during the Ultimate Social Networking Teleseminar Series

Facebook Pages Are Now Much Easier to Unlike

Wednesday, November 3rd, 2010
 

I recently read a blog post, Facebook Adds “Unlike Page” Button to Page Stories. The blog post does a great job explaining how Facebook now made it much easier for people to “unlike” pages right there in their news feeds.

If someone is reading their news feed, and they see a story from a page, they now can “unlike” the page right there in the feed, instead of having to go to the actual page. What does that mean to you? Well, if you run a Facebook Page for your business, it will be much easier for your members to “unlike” your page if they don’t want to see your updates anymore. This means that you should make the updates interesting for your members. When they are interested in what you post, when they are involved in your page, they will be much less likely to “unlike” your page.

Here is how to do that:

1. Share Updates Of Interest To Your Members. If you want your members to be engaged, you must share information that they are interested in. Share tips, quotes, information that your members will find useful.

2. Keep Your Members Engaged. When your members are engaged and involved, they will stay members. As members questions, ask for their opinion, etc.

For example, on my Facebook Page, I asked members to share links to their Facebook Pages and many responded.

3. Don’t Post Non-Stop Updates. Don’t post updates every five minutes – your members will get annoyed with too many updates.

4. Invite Your Members to Join Your List. Remember your goal for social networking – you want to invite people on social networking web sites to join your list.

You have no control over the changes that happen on social networking web sites. But you do have control over your own list. So make sure to invite people on social networking web sites to join your list! Join me for Ultimate Social Networking Teleseminar Series to learn how to invite people you meet on social networking web sites to join your list.

Is Twitter Effective For Marketing?

Tuesday, November 2nd, 2010
 

If you have been on Twitter for a while, you have probably been wondering whether Twitter is effective for marketing and how to use Twitter as a marketing tool.

The answer is that Twitter is effective for marketing. Twitter is great at helping you connect with your potential clients and inviting them to learn more about your business. Read this article for tips on how to use Twitter as a marketing tool and get clients from Twitter.

Here are top five tips to help you start getting results from Twitter marketing:

– Tip #1: Define Your Target Market.

If you want to get results from any online marketing technique, including marketing on Twitter, then you must know exactly who your perfect clients are. If you don’t know who your perfect clients are, you will not be able to connect with them on Twitter and get results with Twitter marketing.

– Tip #2: Start Connecting With People In Your Target Market on Twitter.

Once you know who your target market is, start connecting with people in your target market on Twitter. Every action you take on Twitter needs to connect you with people in your target market.

– Tip #3: Become An Active Participant On Twitter.

Want to use Twitter as a marketing tool? Twitter marketing will only work for you if you are an active Twitter participant. If you are not actively participating on Twitter, then people in your target market will not know who you are.

– Tip #4: Promote Your Expertise On Twitter.

A big part of your Twitter marketing should be letting know people who you connect with about your expertise. You can do that by sharing tips and articles on Twitter.

– Tip #5: Automate (Some Of) Your Twitter Marketing.

If you want to use Twitter as a marketing tool, then you should automate some of the actions you are taking.

You should not automate relationship building, but it is perfectly fine to automate some tasks, such as sharing of your blog posts. That way you will free up more of your time for building relationships with your Twitter followers, and will still be able to share your blog posts.

For more Twitter marketing tips register for the FREE call, Five Secrets For Attracting Clients With Social Networking Web Sites at https://www.avocadoconsulting.com/sn/

Thinking About Leaving Social Networking Web Sites?

Monday, October 12th, 2009
 

Have you been thinking about leaving social networking web sites, because they are not bringing any clients to your business?

Have you been spending a lot of time using social networking web sites such as Facebook and Twitter, but are not seeing any results?

Here are three questions you need to ask yourself. Answers to these questions will help you get more out of your social networking presence:

1. Are You Getting Traffic From Social Networking Web Sites?

Check your web site statistics to see whether you are getting any traffic from social networking web sites that you are participating in.

If you are getting traffic, then see the next question you should ask. If you are not getting any traffic from social networking web sites, then take a look at why not.

Do you have a link to your web site in your profile? Do you share your blog posts on social networking web sites? Do you share useful content that makes your connections curious about what you do to go and click on your links?

2. Are You Getting Targeted Traffic From Social Networking Web Sites?

Some people tell me that they have been getting traffic from social networking web sites, but the traffic isn’t taking action with them and isn’t turning into clients.

In order for your traffic to take action with you, your traffic must be targeted. This means that the people who you are networking with on social networking web sites must be in your target market.

If the people are meeting on social networking web sites are not in your target market, then you are not going to get targeted traffic to your web site and you are not going to be able to turn that traffic into clients.

3. Is Your Web Site Converting Your Traffic Into Clients?

If you are getting targeted traffic, but are not getting any results, then you are not doing a good job at converting this traffic into leads and clients.

Do not send your social networking traffic to a page on your web site where you have many links. Doing this will only confuse them, and they will leave your web site without signing up for anything.

Instead, send your social networking traffic to a squeeze page. Doing this will give your web site visitors just one choice, and will ensure that many more of them will take action with you and become your newsletter subscribers.

For more information on getting clients on social networking web sites, grab my FREE Report, How To Get Clients And Make Money With Social Networking at https://www.HowToUseSocialNetworking.com

 

More social networking posts:

How To Create A Squeeze Page To Capture Your Social Networking Traffic

The Simplest Strategy To Build Your List With Social Networking

Mistakes You Are Making When Building Your List With Social Networking

Squeeze Pages 2.0: How To Create A Squeeze Page To Capture Your Social Networking Traffic

Wednesday, September 9th, 2009
 

I have been hearing from coaches and other service professionals, who have been telling me that they are getting web site traffic from social networking web sites such as Facebook and Twitter, but they have nothing to show for it.

The social networking traffic comes to their web sites and leaves and doesn’t take action. Their social networking contacts come to their web sites, but don’t hire them and don’t buy their products.

Here is a typical email that I receive:

“Biana, I have been watching my web site statistics recently. I see that I am getting a lot of web site traffic from Facebook and Twitter. This has been going on for some time now. However, I haven’t seen an increase in my clients or newsletter subscribers.

What should I do? I would like to be able to convert this traffic into clients.”

It sounds to me like the issue is with where exactly you send your traffic on your web site and what action you want this traffic to take.

When I audit social networking profiles of my clients, 9 times out of 10 I see them sending traffic to the main page of their web site. The main page of their web site usually has 6-15 options for people to click to.

There is a link to a page about the coach, a page about coaching, a coaching services page, products page, newsletter page, a page about the associations the coach is a member of, etc, etc.

The idea is that when a person from Facebook or Twitter comes to the coach’s web site, they will pick the link that interests them (services, about the coach, newsletter, etc), read it, then learn more about products and services and become a client.

It Doesn’t Work That Way!

Unfortunately, it doesn’t work that way. When you send your social networking traffic to a web page that provides many options, your web site visitor becomes confused. And when they get confused, they leave without taking any action, exactly what you DON’T want to happen.

To Get Clients From Social Networking Web Sites You Must Create Squeeze Pages!

In order to get results from social networking, you must send your social networking traffic to a page called a squeeze page. A squeeze page is a page with just one goal: to convert the visitors you receive from social networking web sites into newsletter subscribers. If you are not using squeeze pages, you are losing newsletter subscribers every single day!

Three Tips To Create Effective Squeeze Pages

1. The Squeeze Page has just one goal – convert your social networking traffic into newsletter subscribers. Make sure that EVERYTHING on your squeeze page is helping you do just that. Don’t ask people to buy a product or register for your services.

2. Offer A Gift. People are more motivated when they get something in return. Since you want them to take action and subscribe to your newsletter, offer them a free gift in return.

3. Use Effective Web Copy. Explain your squeeze page offer in terms of benefits to your target market. What’s in it for them? Why should they get your gift? Don’t just say: “Subscribe to the newsletter”. Share the benefits that people will receive!

To learn more about creating squeeze pages to capture your social networking traffic, join me for the Ultimate Social Networking Training. During this training you will learn exactly how to create Squeeze Pages For Social Networking Web Sites that will convert your social networking traffic into newsletter subscribers.

 

 

More social networking posts:

How To Create Your Own Short URL

How To Create A Squeeze Page To Capture Your Social Networking Traffic

Thinking About Leaving Social Networking Web Sites?

How To Get Leads On Social Networking Web Sites

Tuesday, September 1st, 2009
 

Many coaches and other service professionals ask me how to get leads on social networking web sites. Getting leads is extremely important for service professionals. It is easier to first convert a person in your target market into a lead, and then into client, than to immediately convert someone into a client.

I have been using social networking web sites for a long time, and I find that social networking web sites are great for lead generation.

There are many ways to get leads on social networking web sites:

– Offer a no charge report or ecourse

– Offer a no charge teleseminar

– Have your affiliates promote your free offers/for fee offers through social networks.

– Start a viral marketing campaign on social networks to generate leads

– Start a giveaway/contest/etc to generate interest in your business and leads

Social networks are great because they have a viral aspect to them – when people like what you have to offer they can share this information with others and this will get you even more exposure.

Get the Ultimate Social Networking Home Study Guide to learn my step-by-step process for generating leads using social networking web sites.

Biana Babinsky

 

Here are a few other social networking posts you will finding interesting:

How To Create A Squeeze Page To Capture Your Social Networking Traffic

The Simplest Strategy To Build Your List With Social Networking

Mistakes You Are Making When Building Your List With Social Networking

The Simplest Strategy To Build Your List With Social Networking

Thursday, August 20th, 2009
 

Many coaches and other service professionals have been asking me how to build their lists on social networking web sites. After all, telling people “subscribe to my newsletter” doesn’t work too well on social networking web sites.

Why not? Because by saying “subscribe to my newsletter” you are not showing your contacts how they will benefit. And when your contacts don’t know how they will benefit, they will not take action.

Here is how to show the people you meet on social networking web sites the value that you provide, and how to get more of them on your list as a result:

Find an issue that your target market is interested in solving. The best way to show the value that you provide is by showing that you know what your target market’s issues are and how to solve them.

Create a product (report, audio, event, e-course, etc) that helps your target market solve that issue. If you have an issue or a problem, what do you want? To solve it, of course! Your target market is no different – people in your target market want to solve their problems.

Give this product away at no charge to everyone who subscribes to your newsletter.

Use social networking to get the word out about your free product. Now instead of saying “subscribe to my newsletter”, you can share information about your gift, that provides value to your target market. And when you show how you are providing value, you will get many more newsletter subscribers.

Get the Grow Your List Quick Start Guide to learn my step-by-step process for building your list with social networking web sites and article marketing.

Biana Babinsky

Social Networking Mistakes You Making Now

Wednesday, August 12th, 2009
 

Are you using social networking web sites to promote your business? Are you getting results? If you are using social networking web sites to promote your business, but are not getting the results that you want, chances are you are making social networking mistakes that prevent you from growing your business.

Take a look at your social networking strategy (if you are saying: “what strategy?”, than that’s your first mistake :) for growing your business with social networking and see whether you are making one of these five mistakes. Each mistake can cost you thousands of dollars in lost profits:

Mistake #5: No Clear Purpose For Social Networking

I have heard from many people that they just want to check out Twitter or see how Facebook works. And that is perfectly fine in the beginning – you take a look at what is available and see whether you like it.

Then they start hanging out there on a regular basis, meet lots of people, but in their mind they never change the purpose for using social networking web sites. In their minds, they are still hanging out there and checking it out.

So if in your mind you are still checking it out, that’s what you are doing. Become clear on what you are looking for when you are using social networking web sites. Are you looking to get more business? Become better known? Researching a new opportunity?

By becoming clear on what you want to achieve, you are taking the first step on getting there!

Mistake #4: Too Much Noise, Not Enough Information

A coach I know got started on social networking web sites by logging in a few times a week and sharing a link to request a free coaching session with her. That’s all she did, and, not surprisingly, she didn’t get any results.

If all you are doing is linking to your service page and telling people to register for your services, chances are you are not getting much luck either. Re-think your strategy and start sharing information before you ask people to register for your services.

Mistake #3: Never Promoting Anything At All

I am sure that you know that too much promotion and not enough anything else does not work on social networking web sites. What many of clients are also very surprised to hear is that never promoting anything does not work either.

If you never tell your connections about what you do, and what you have to offer, how are they ever going to find out about your latest teleseminar or upcoming book?

Make sure to sprinkle information about what you do from time to time. That way your connections will be able to check out what you do and learn more about your products and services.

Mistake #2: Not Interacting With Others

I see so many people doing that – they share a lot of useful information, they share information about their upcoming calls, but they never interact with others. They speak “at” their people, not “with” them.

Start a conversation! Respond to others on Twitter, start a conversation and respond to people who respond to you, etc. When you are engaged in a conversation, your connections get to know you better. And when they get to know you better, like you and trust you, they are much more likely to do business with you.

Mistake #1: Not Having A System

If you want to be very successful with social networking, then you must have a system for using social networking to bring people into your sphere of influence, convert them into leads and then convert them into clients.

Without this system you will not be able to get clients on social networking web sites.

Want to learn how to stop making these mistakes and start getting clients with social networking web sites? Then join me for the Ultimate Social Networking Training

Biana Babinsky

 

More social networking posts:

How To Create Your Own Short URL

How To Create A Squeeze Page To Capture Your Social Networking Traffic

Thinking About Leaving Social Networking Web Sites?